Programme

Wednesday 19th November

20.00

Drinks Reception

Thursday 20th November

08.00 - 09.25

Breakfast Meetings
Join other delegates over breakfast to discuss a range of sponsorship related topics

Welcome

09.30 - 10.15

Global Entertainment and Media Outlook
Mike Kelley - Partner for Advisory Services in the Entertainment, Media, Communications and Technology Sector, PricewaterhouseCoopers

10.15 - 10.45

Crunch Match: The Likely Effect of the Credit Crunch on Brands
Mike Kelley - Partner for Advisory Services in the Entertainment, Media, Communications and Technology Sector, PricewaterhouseCoopers
Ulrich Lacher – Managing Director, IFM International
Karen Earl - Chairman, European Sponsorship Association
Lesa Ukman - Chairman, IEG LLC
Hubert Genieys - Vice-President Corporate Communication, Nestlé Waters

10.45 - 11.15

Networking

11.15 -12.00

Building a Global Brand
Nigel Hollis - Chief Global Analyst, Millward Brown

12.00 - 12.45

Activating a Global Sponsorship with a Local Touch
Aldo Liguori - Corporate Vice President and Head of Global Communications & PR, Sony Ericsson Mobile Communications
Scott MacLeod - Senior Vice President of Business Development, Sony Ericsson WTA Tour

12.45 - 14.00

Lunch

14.00 -15.20

Building Bridges: Corporate Responsibility
Maarten Kuurman - Project Manager, ABN AMRO
Matthew Patten - Chief Executive, The Lord’s Taverners

Experiential Marketing: The Art of Creating a Unique Bond
Fredda Hurwitz - Managing Director, Cunning

Sponsorship Forensics: Taking a Disciplined Approach to Sponsorship Evaluation
James Smythe – Head of Sports Research, BMRB / Millward Brown

15.20 - 15.40

Networking

15.40 - 16.30

The Definitive Global Sports Marketing Programme
Jocelyn Robiot - Head of Sports Marketing, Adidas

16.30 - 17.15

Create a City Brand: Sochi 2014
Igor Stolyarov - Vice-President for Marketing, Commercial Operations and Communications, Sochi 2014

18.30 - 19.45

ESA European Sponsorship Awards 2008

20.00

The Future Sponsorship 08 Dinner - La Bourse

Friday 21st November

09.00 - 09.45

Build or Brand?: The Red Bull Air Race Story
Adriaan Thierry - Marketing & Sales Director, Red Bull Air Race World Series

9.45 - 10.30

The Lord of the Rings
Gerhard Heiberg - Chair of Marketing, IOC

10.30 - 10.45

Networking

10.45 - 12.00

The Evolution of the Online Landscape
Fredrik Ulfsater - Deputy Global Commercial Director, Eurosport
Warren Burke - European Commercial Director, Yahoo

Building a Brand in Challenging Times
Paul Bainsfair - Chairman, Lean Mean Fighting Machine, Digital Agency

The Gaming Industry: Changing the Sports Funding Model
Antonio Costanzo - Business Development Manager, Bwin

12.00 - 12.45

Lunch

12.45 - 13.15

Singularity: Ideas So Big They Change Everything Lesa Ukman – Chairman, IEG

13.15 - 14.40

Motorsport: A Tried and Tested Brand Experience Platform
Shelby Mull, Business Development, Toyota Motorsport GmbH
Sonja Unger – Motorsport Business Relations, Porsche Motorsport
Juan Carlos Perez - General Manager Global Sponsorships, Shell Brands International AG

Is TV Sponsorship Just Advertising by Another Name?
David Peters - Head of Sponsorship, Carat
Zoe Fuller – Planning Manager, Thinkbox
John Nolan – CEO, N.ONE

The Barcelona World Race
Mark Turner – CEO, OC Group

14.40 - 15.25

Bands and Brands: A Perfect Cocktail
Jeff Povlo – Managing Director, Greenspace & Former Brand Experience Specialist, Nokia & Heineken

15.25 - 15.30

Closing Remarks

 

The 2008 ESA European Sponsorship Awards will take place at Future Sponsorship on the evening of Thursday 20th November.

The Awards, organised by the European Sponsorship Association (ESA), are the only pan-European sponsorship awards celebrating excellence across all sectors - sport, culture, entertainment, media and corporate social responsibility.

Entries from sponsors, rights holders and agencies are invited in five categories - Business to Business, Business to Consumer, Business to Community, Business to Employee, and the coveted International Award.

The closing date is 12th September, although late entries will be accepted until 26th September, subject to a late entry fee.

Full details are available online at www.sponsorship.org/awards.asp. For further information, please contact the ESA office, Tel +44 (0) 208 390 3311 or email awards@sponsorship.org